The Row
Fall/Winter 2010
Mary Kate and Ashley Olsen's line, The Row, showed at New York Fashion Week yesterday. With a front row of fashion heavyweights and fashion stars alike they were already making buzz before the first model walked out. With the heavy use of basic colors and silhouettes it was bound to be an easy, wearable collection. However they quickly showed that everything isn't quite what it seems. With asymmetrical hemlines and traditional items done in non traditional ways (namely a python trenches and coats) they also used the occasion to break out some accessories sure to draw some celebrity and fashion type followers. In the recession this collection is thriving which is almost unheard of for such a young brand. While some may have been quick to dismiss this line, it has only proven it's staying power.
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